Eat My Lunch have been something of a sensation since launching a little over
two years ago. Operating on a simple proposition of ‘buy a lunch, give a lunch’,
they’ve given over 500,000 lunches to Kiwi kids in need. Everyone from
corporate groups to big-hearted individuals have chowed down on one of their
delicious gourmet lunches, made all the more satisfying with the knowledge that
each lunch contributes to an incredibly worthy cause.
We’ve relished the challenge of further building the Eat My Lunch brand across
social media – we even got the team in to help volunteer making lunches for the
kiddies! A 5am start is a small price to pay when you’re chipping in to help Kiwi
kids have a tasty mean they’d otherwise go without. ESM director Jef Kay may
have even shed a tear or two reading the heart-warming wall of handwritten
than you notes and pictures from the kids (we always knew you were a big
A social enterprise like this is tailor-made for social media (it doesn’t get more
‘social’ than this!), and we’ve employed a range of strategies to help get the word
out and expand Eat My Lunch’s audience and reach. Through creative Facebook
advertising, curated brand building via Instagram, and popular Facebook Live
events, the Eat My Lunch brand is on the up in all respects.
September 18 th is a big date on both of our calendars with the launch of Eat My
Dinner and our next Facebook Live broadcast! Eat My Dinner offers another
super-convenient way of enjoying a delectable meal while doing social good, and
we’ll be there to capture all the excitement on their Facebook page. See you
Eat My Lunch Website
Eat My Lunch Facebook
Eat My Lunch have fed thousands of Kiwi kids in need, and we're helping them put the 'social' in social enterprise.