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While traditional forms of media are all about staying ‘on brand’, we encourage you
to not forget about the ‘social’ in Social Media. The best social pages don’t talk at an
audience, they embrace it as a conversation.
Three examples of the type of content that plays reliably well on social media are
‘behind-the- scenes’ content, real time customer interaction, and regular ‘what have
you been up to?’ updates.
People love going ‘behind-the- scenes’, it’s why we have DVD special features (or in
the digital age, Youtube extras). It’s an easy way to humanise your brand, stepping
away from the hard-sell to showcase the people that make your company great. You
don’t need to get a photographer in so your staff can get glam for a professional
shoot – a quick snap on your phone is perfect, the more ‘real’ the better! Combining
the right piece of engaging content with a targeted boost can yield outstanding
results and give your firm a genuine spike in visibility.
Have you recently run a competition (for more on competitions see the rest of this
month’s newsletter!), had a positive interaction with a client, or been part of a
community event? Show us! The most trustworthy brand ambassador in the eyes of
a new follower and potential future client is an existing one! Make them a part of the
conversation on your social pages and watch your fan base grow into a hyper-
engaged legion of super fans.
It’s easy to forget about social media when you’ve got a million other things going on
(that’s why you have us!), but taking a minute to upload a few photos to a shared
Dropbox (if you don’t have one set up let us know and we’ll sort a folder for you!)
helps us promote you as the active, hard-working lot that you are! Flick us an email
with what you’re up to, give us a call, send us a carrier pigeon, whatever it takes to
make sure we’re able to deploy our social media strategy to maximum effect.
Nobody is invested in your social success more than us, so help us help you!