keep you on top of things so you don’t get left behind. The Godfather of social
media, Mark Zuckerberg, recently announced that Facebook’s algorithm would
begin to favour content with friends and family, while showing less business-
related posts in your timeline. So what does this mean for your social
The rationale behind this change is a push towards less noise and ‘more
meaningful connections’ on the platform. While some companies might see this
as a roadblock, we see it as an opportunity. With roughly 2 billion (with a ‘B’)
monthly active users, your potential audience is as large as ever, but the way we
grow your following will require a few tweaks.
Engaging, high quality content is the way forward as users (and Facebook
themselves) demand more originality and TLC in their sponsored posts. A more
muscular advertising spend will also go a long way toward counteracting these
changes, keeping your visibility high in the face of decreasing organic reach.
Basically, there’s never been a better time to have a small army of savvy social
media experts on your team, working tirelessly to bring you the social success
that you desire. If you have any questions or want to talk strategy, our door is
always open! When change happens you’ve got to be ready for it, and the team at
Easy Social Media are prepared for anything.