Thankfully, social media has made it easier than ever to make an initial
introduction with the people who will help further your sales and professional
growth. The benefits of Facebook are well known (check our previous
newsletters on our website for more in-depth write-ups!), but LinkedIn should
also be a crucial cog in your social strategy, especially if you’re in the B2B space.
One sure-fire way of getting your message out there and meeting the right
people is a LinkedIn lead generation campaign. The basic function here is to
create high quality leads in a measureable, manageable way. What could be
better than that?
When we set up a lead generation campaign we start with a compelling call to
action, boiling down all the reasons why people should connect with you and
your business into its most appealing essence. This then gets sent out to the most
suitable users, offering up an ad that takes just one click to auto-fill with juicy
data (name, contact info, company name, all that good stuff!). This ‘one-click’
functionality makes it easy to reduce barriers to entry and get leads over the line
and into your database (where they belong!).
You’ll also get accurate reporting, allowing you to measure things like cost per
lead, and valuable information on the specific audiences you’re converting into
leads. We’re here to help you interpret this data, signposting areas of strength
and devising strategies to improve the efficiency of your campaign. Once it’s run
its course you’re able to download your leads directly or pass them along to the
CRM or third party platform of your choice (MailChimp, etc).
So how does a piping hot list of new leads sound? Let us know and we’ll set up
and manage a lead generation campaign on your behalf to run for two weeks at a
cost of $350 + GST (this includes $200 ads spend and a $150 set-up and
management fee). Let’s join forces to network together and take your business to
the next level of success!