Facebook is going through some ch-ch- changes (when isn’t it!) and we’re here to keep you on top of things so you don’t get left behind. The Godfather of social media, Mark Zuckerberg, recently announced that Facebook’s algorithm would begin to favour content with friends and family, while showing less business- related posts in your timeline. So what does this mean for your social operations?
The rationale behind this change is a push towards less noise and ‘more meaningful connections’ on the platform. While some companies might see this as a roadblock, we see it as an opportunity. With roughly 2 billion (with a ‘B’) monthly active users, your potential audience is as large as ever, but the way we grow your following will require a few tweaks.
Engaging, high quality content is the way forward as users (and Facebook themselves) demand more originality and TLC in their sponsored posts. A more muscular advertising spend will also go a long way toward counteracting these changes, keeping your visibility high in the face of decreasing organic reach.
Basically, there’s never been a better time to have a small army of savvy social media experts on your team, working tirelessly to bring you the social success that you desire. If you have any questions or want to talk strategy, our door is always open! When change happens you’ve got to be ready for it, and the team at Easy Social Media are prepared for anything.