Rise of the Machines: How Facebook Bots Can Help Your Business

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by Alex MacDonald

Facebook Bots
chat bots

In the online marketing space, bot” has tended to be somewhat of a dirty word. When you think of a bot you may conjure images of some intrusive, automated nuisance creating more headaches than solutions. A firefighter that also happened to spontaneously combust on occasion — defeating its purpose entirely. This is no longer the case.

In recent times, bots have become more sophisticated, user-friendly and all around more useful for business owners. A modern Facebook chat bot can act as an extra set of hands (or three), taking on some of the more mundane responsibilities of keeping your growing legion of followers happy. Today’s bots are more like virtual employees of the month’, unlike their unpredictable predecessors or the terrifying Terminator-style robots from your favourite science fiction story. The only form of world domination these bots are interested in is helping your business bloom.

Need help with customer care? A bot can help with that, fielding basic enquiries so you don’t have to be everywhere at once. Want to make it easier for clients to shop on your page? Bots can help streamline the purchase process, cutting down on the number of clicks a customer needs to make and helping you make that sale. Looking to grow your email database to bolster your direct marketing efforts? Lead generation is but one of many ways in which a loyal bot can be of service.

Our ultimate goal is to make your social pages the best they can be, and the right bot can be a valuable building block in creating a space where clients feel their needs are being met. The only thing artificial about this AI is that it works 24 hours a day and doesn’t take time off over weekends and holidays!

We can set-up and train your bot (sit, stay, that sort of thing), so it performs just as you would like for a one-off fee of $299+ GST. Not bad for a perennial employee of the month’ working round the clock on your business! If you’d like any more info on this or another of our services, please don’t hesitate to get in touch!

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