Why you need image and video content

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by Alex MacDonald

When you split up text with some compelling images, people are more inclined to finish reading what you’ve written. articles with images get 94% more views than those without. Due to the over-saturation of digital content and the increased adoption of mobile internet access, attention spans are shorter than ever, which makes content presented in the form of big blocks of text very off-putting.

It’s preferable to use original images or ones taken by you, as this adds a much-desired personal touch to your campaign. iPhone photos are perfectly fine! Try your best to take good quality ones. Make sure these images are relevant and personal. Social Media’s purpose is to tell a story. The image you use should reflect that principle purpose. 

Videos are incredibly useful for presenting common problems and then showing the solutions that your product can offer. While there are much cheaper types of visual content available, a great video serves as extra clout for your campaign by demonstrating that you’re prepared to go the extra mile for quality. One study showed that including a video on a landing page increased conversions by 86%.

There are numerous types of videos that can enhance your business – you could consider how-to videos, animated explainer videos, demonstrations or customer testimonials. Whatever your choice, it’s important that the videos are congruent with the overall style and ethos of your brand. A recent study by Moz shows that posts with videos receive nearly 300% more inbound links. Again, the video can be taken using your phone. Ums and ahhs are completely acceptable as it makes your brand accessible — let people know the business is run by REAL people!

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