They say there’s no such thing as an overnight success. It takes years. Ten if you’re lucky. Usually more. Tell that to this month’s social success story, Transbuild. ‘Delivering Clever Living Spaces’ is their motto, and we worked in tandem with them to design a social marketing approach to match.
From a standing start of zero followers, the foundation of future social success was built through a targeted local promotion tied into Transbuild’s presence at New Zealand’s biggest annual agricultural expo, Fieldays. As thousands of attendees checked their Facebook throughout the day, they were hit with a piece of curated content directing them to visit the Transbuild expo display.
Preparation turned into prosperity via a follow-up local promotion encompassing the greater Waikato region, offering a time-sensitive offer of free delivery at an appealing price point. As more targeted individuals engaged with the content, digital word spread and viral reach far outstripped an already robust paid promotion (there’s no more compelling endorsement than a friend or family member!). A quick follow-up post fanned the flames to a point where one single post reached well over 400,000 people (or roughly 1 out of every 11 Kiwis!).
Over 1.1 million people have seen Transbuild’s content in August alone. 22,000+ clicks to website. A page audience of 6000+ likes (and counting!) built from nothing.
Maybe the naysayers are right, there’s no such thing as an overnight success. Thankfully for us (and you!) it can be a matter of weeks and months, not years, if everything lines up perfectly. Are you our next ‘overnight success’ story? Let’s see what we can do…