Have you been having trouble accessing your Facebook account?
Perhaps you're trying to reset the password, edit your Facebook Ads campaign, add your Instagram page to your account, or even just try to access your Facebook Business page to update it.
If so, you're not alone. Meta Business (formerly Facebook) has been upgrading the platform extensively over the last year. Here's what you need to know:
Why this matters:
- You may not be able to access your pages
- The administration panel looks completely different
- You need to set up Meta Business Suite immediately
Trust us, delaying this will make life so much harder!
Recent Meta Platform Changes
Meta has introduced several significant changes that are affecting business page owners. Here's what's changed:
1. A New-Look Facebook Business Page
Not only does your business page look different at the front end, but there are significant changes to the back end – the settings.
What's different:
- Completely redesigned user interface
- New navigation structure in settings
- Different process to add or remove page managers
- Updated boosting and promotion tools
- New insights and analytics dashboard
You'll have to navigate the new settings to update and edit the page, add or remove page managers, and boost posts.
2. Legacy Log-Ons Disabled
If your Facebook page is more than 5 years old, it may have been set up without a personal profile or wasn't converted to Facebook Business Manager (which preceded Meta Business Suite).
The problem:
- Old pages may have been created without proper authentication
- You should have been prompted to update your access
- If you didn't update, access may be permanently disabled
- You could be locked out of your own page
Without proper migration to Meta Business Suite, you may find yourself unable to log back onto the page.
3. Increased Facebook Log-In Security
Facebook now requires all business accounts to be set up and protected by 2-step authentication, requiring you to enter an additional code from your Authenticator App.
Security requirements:
- 2-step authentication is mandatory for all business accounts
- You must use an Authenticator App (Google Authenticator, Authy, etc.)
- SMS codes alone are no longer sufficient
- Missing the setup prompts can lock you out
The paradox is that without access to your account, setting up these security features becomes extremely difficult. Added to this, contacting Facebook to initiate a review is fraught with difficulties.
4. Facebook Account Restrictions
More care is required when setting up Facebook Ads campaigns. Facebook's automation bots are quick to disapprove an Ads campaign and restrict the account if they sense a violation.
What's happening:
- Stricter automated review of ads and accounts
- Accounts can be restricted without warning
- Appeals are often necessary to overturn restrictions
- Support responses are slow and inconsistent
In many cases, the restriction is overturned on appeal, but it can be a frustrating and time-consuming experience to understand what the violation was and what action is necessary to overcome the restriction and allow the campaign to continue.
Facebook support is slow and erratic, and it often takes 2-3 appeals before a real person at Facebook finally looks at the issue and takes action – often allowing the campaign to proceed.
The Solution: Meta Business Suite
Each of these issues requires a different solution, but there's one way to minimise these disruptions, and that's to set up all your Facebook assets in Meta Business Suite.
Meta (Facebook) designed Meta Business Suite to help businesses manage their Meta pages. This is a free tool, and the beauty is that it doesn't have to be tethered to a personal Facebook account.
Key benefits:
- Makes your business page easier and more convenient to manage
- Boosts security and makes it harder to hack
- Separates business and personal accounts
- Centralises control of multiple pages and accounts
What Is Meta Business Suite?
Essentially, Meta Business Suite is a management system for businesses. It allows them to keep their Instagram and Facebook management tools in one place and separate from all personal accounts.
What it does:
- Manages Facebook and Instagram business accounts from one dashboard
- Provides secure access without sharing personal login details
- Allows team collaboration with different permission levels
- Includes professional marketing and analytics tools
Without Meta Business Suite, you will have to manage your business Facebook and Instagram accounts via your personal account. While this is not the end of the world, sharing your personal login details creates security risks for your business.
Creating a Business Manager account mitigates all risk and streamlines your Meta marketing processes.
Why Is Meta Business Suite Important?
Setting up a Meta Business Suite ensures the safety and security of your business page and provides professional-level tools.
Security & Access Management:
- Grant access to staff members easily and conveniently
- Add external agencies without sharing passwords
- Apply different levels of access to each user (admin, editor, analyst)
- Remove access instantly when team members leave
- Protect your business page from unauthorised changes
Multi-Page Management:
- Manage multiple branches or pages from the same account
- Switch between pages seamlessly
- Apply consistent branding across all pages
- Share assets between pages
Free Professional Tools:
- Facebook Pixel – Track conversions and build audiences
- Custom Audience Builder – Create targeted ad audiences
- Business-Level Insights – Advanced analytics and reporting
- Spend Threshold Manager – Control ad budget limits
- Catalogue Manager – Manage product catalogues
- Creative Hub – Preview and test ad creative
How to Set Up Meta Business Suite
Follow these steps to create your Meta Business Suite account:
Step 1: Determine the Primary Admin
Firstly, determine who in your team should own the primary admin rights to your Business Manager.
Typical roles:
- Marketing Manager (most common)
- CEO or Business Owner (for smaller companies)
- Digital Marketing Director
- Someone who will remain with the company long-term
Important note: This person will need a personal Facebook profile to create a Business Manager account, but this is only so that Meta can confirm their identity. It won't be connected to the Business Manager account in any way.
Step 2: Create Your Meta Business Suite Account
- Go to the Business Manager homepage: business.facebook.com/overview
- Click "Create Account"
- Enter your business information:
- Business name
- Your name
- Business email address
- Click "Submit"
- Verify your email address
Step 3: Add Your Business Assets
Once your account is created, you can start adding your assets:
Add your Facebook Page:
- Go to Business Settings
- Click Accounts → Pages
- Click Add → Add a Page
- Enter your page name or URL
- Click Add Page
Add your Instagram Account:
- Go to Business Settings
- Click Accounts → Instagram Accounts
- Click Add → Connect Your Instagram Account
- Log in to Instagram and confirm
Add Ad Accounts:
- Go to Business Settings
- Click Accounts → Ad Accounts
- Click Add → choose to create new or add existing
Step 4: Manage Team Access
Grant access to your employees and agencies:
- Go to Business Settings → Users → People
- Click Add
- Enter their email address
- Choose their role (Admin, Employee, or specific asset access)
- Assign them to specific pages, ad accounts, or other assets
- Click Invite
Permission levels:
- Admin Access – Full control of Business Manager
- Employee Access – Access to assigned assets only
- Partner Access – For agencies and external collaborators
Don't Wait – Set Up Today
Setting up a Business Manager for Meta is free and takes less than 30 minutes. The protection and convenience it provides are invaluable.
What are you waiting for?
If you need help or have any questions, then please get in touch with our team. We can walk you through the setup process and ensure your business pages are secure and properly configured.
